OK, something is definitely going on here. I’ve previously posted on how long the ads are getting on YouTube, most recently just a couple of days ago in response to having a 28-minute ad dropped into an interview I was watching. Today I had a 31:15 ad in one podcast and then just a bit later on a different podcast getting a 40:37 bomb dropped.
What is the point of this? Nobody is going to watch a 30 or 40-minute ad or infomercial or entirely separate podcast inserted into the podcast they’re watching. Nobody. But given how frequently these things are popping up now it’s clearly part of a conscious decision YouTube is making. Meanwhile, why would somebody even be making these half-hour ads? They must know they just play as aggravating.
I guess somebody is looking at the data and figuring that somehow it works, but I can’t see it. The platform does seem to be transforming into something new though, even if I’m not sure what the endgame is.
Alex Good 
Google is your friend 🙂
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Hey, your avatar has gone steampunk!
That reddit thread (and others linked to it) doesn’t really answer the question though aside from saying that it makes YouTube more money even if everything about it sucks. And then there are a lot of people posting ways to get around it.
It still seems odd to me because it seems a new direction they’re taking and it’s a real shift that doesn’t make sense on the face of it since I wouldn’t have thought it was that effective AND it really damages the user experience.
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Hurray for Steampunk! Not very cricket for Royalty though, is it?
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I don’t watch youtube except for what “some” people I know put in comments. No ads there! Yet….
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