El Jefe: The Stalking of Chapo Guzmán
By Alan Feuer

The crime:

For nearly thirty years Joaquín Archivaldo Guzmán Loera, commonly referred to by his nickname El Chapo (“shorty” or “stocky”), was one of the biggest drug traffickers in the world, being the leader of Mexico’s notorious Sinaloa cartel. After a long and colourful history of evading and escaping the law he was finally tracked down and apprehended by Mexican and American authorities in 2016, extradited to the U.S., and sentenced to life in prison.

The book:

I didn’t like this one much. It’s very limited in scope, telling the story of the pursuit of El Chapo from the perspective of American FBI and DEA agents. So don’t expect to find out much about the operation of Guzmán’s empire, or what was happening in Mexico. Also, Alan Feuer’s reporting deals primarily with the various ways agents tried to locate and track the boss through his communications network, which is something that either wasn’t explained all that well or was just over my head since I couldn’t follow any of the details. At no time did I fully understand how the monitoring of Guzmán’s messaging system actually worked.

As for the gangster lifestyle, for all of his money, influence, celebrity, and power it doesn’t seem like Guzmán enjoyed himself much. He was, of course, always on the run, and lived a fair amount of the time in very primitive conditions, even in caves. Then there was the constant threat of violence from other gangs and having to respond to ever-changing market conditions, or the more mundane work of a CEO. It all sounds like a grind to me, not to mention dangerous.

But the Hollywood image of a drug lord – think of Pacino’s Scarface in his trashy Florida mansion – looms large in the popular imagination. And I guess there’s some truth to the tales of excess. Pablo Escobar had his hacienda, stocked with hippos and other exotic creatures. And El Chapo had a gold-plated AK-47 and lots of mistresses. But mostly the life just seems, like Guzmán himself, nasty, brutish, and short.

Even so, Guzmán seems to have been aware of the Hollywood mythology, and sought to promote it. One of the more interesting sub-plots here involves the fact that he kept a screenwriter on staff and was planning on making a movie about himself (with the rather unoriginal working title of El Padrino, Spanish for The Godfather). One of the raids to grab him was even thrown for a loop when it was discovered that Sean Penn had scheduled a visit at the same time. Penn was interested in interviewing Guzmán for Rolling Stone while Guzmán and his team were hoping the Hollywood actor would want to get involved in their film project.

This conflict between Guzmán’s notoriety, or celebrity status and his need to stay anonymous and hidden is one of the more interesting parts of his story. As Feuer puts it, “The ‘paradox of visibility’ was paradoxical only in the sense that Guzmán never wanted to be invisible; he wanted to be seen.” But I don’t think this is quite right. Guzmán did want to be invisible some of the time. He just also wanted to be famous. This is typical of most celebrities: they want to be in complete control of their brand, enjoying all the perks of fame without any of the downsides. But that’s not the way it works. At least not yet.

This isn’t a book about Guzmán though, so we don’t get any deeper into his psychology on this matter. Instead, the main reflection I was left with had to do with Guzmán as folk hero. Not so much for being a provincial big shot, the hometown boy who made good and gave a boost to the local economy while showing up the federal government as corrupt and incompetent fools, as for his fighting against the ineluctable web of digital surveillance. The story here is of an incredibly complex and long-running police investigation that was basically driven by tech people and all their wonderful toys and software. Guzmán was alert to the dangers, and seems to have done a good job protecting himself, but if you want to communicate in the digital age you’re going to be vulnerable to hackers. As terrible a person as Guzmán was, this does make you almost want to root for his escape. Because if he couldn’t free himself from the web, who can?

Noted in passing:

As Guzmán expanded his drug trade into Canada we’re told by Feuer that “It hadn’t gone unnoticed that a kilo of cocaine sold for almost ten thousand dollars more in Montreal and Toronto than it did in Chicago or Los Angeles.” This surprised me a bit. Cocaine costs that much more in Canada? So I did some Internet sleuthing and found that prices for cocaine (this is mostly from the Global Drug Surveys that can be accessed online) vary widely not just between countries but different regions within countries. Overall though, it seems that Canada, which consumes a lot of cocaine, enjoys (if that’s the right word) low cocaine prices. The main rule seems to be that the further the distance from the source (Colombia, say), the higher the price. So cocaine costs a lot in Australia and Dubai. I don’t think Canada is a very difficult country to smuggle drugs into, but I’m guessing most of the cocaine we get comes through the U.S. first so crossing two international borders drives up the price. Still, the amount of mark-up that Feuer cites sounds high.

“Whenever his safety and schedule permitted it,” Feuer writes, El Chapo “loved slipping off to havens like Los Cabos where he could eat well, drink among his friends and have his pick of the local professional talent.”

Is this use of “talent” widely understood? My own understanding is that what’s being referred to are escorts or prostitutes, but that’s mainly an inference from the word’s use in the porn industry, where “talent” refers to performers, with everybody else being business or tech support. I didn’t think “talent” meaning prostitutes was that common an expression, capable of being tossed off here in such a casual way. But I might just be out of the loop.

Takeaways:

Certain human beings have the power to hold a gaze. Without even asking for it, they command our attention, the most valuable commodity we have. . . . Guzmán had been right about one thing: the world had been watching him, much like it had always watched him, millions of people, across the planet, for nearly thirty years. The important questions – Why had it been watching? Did he deserve it? And what was the point of all that concentration? – never seemed to have occurred to him. Perhaps he took it for granted. Or perhaps he understood what we did not: that no matter what he did and no matter what he said – no matter what happened – all of us were going to look at him.

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