For decades now (has it been that long? it has) it’s been remarked that funny/cute pet videos are what drive the Internet. Cats behaving badly. Dogs being lovable. Such moments were what short-form videos seemed made for even before TikTok and Instagram.
Because people were spending so much time filming their pets there was no end to this content: pets interacting with toddlers, pets being shamed for destroying apartments, pets defending their owners from real and imagined threats, pets giving their owners the side eye, pets upset at going to the vet, or pets just soaking up the love and making goofy faces when people say their favourite word. And to this list we could add animal videos in general, because animals are great and there seems to be a nearly inexhaustible supply of such content.
But today an inexhaustible supply is no longer enough. The algorithm demands even more cute pet videos, and that they be even cuter. What to do?
Well, never fear because AI has come to the rescue. And yes I mean that ironically. About a week ago I noticed that a number of short pet/animal videos were showing up in my feeds that didn’t seem quite right. And a few that were not right at all. A pair of dogs stopping a grizzly bear from mauling a woman on her front porch? A gorilla defending a zookeeper from a jaguar? How was that even possible?
It isn’t, and it never happened. Just after I started noticing this as a trend a friend of mine who knows how fond I am of Newfoundland dogs sent me a cute YouTube short that had a little girl scolding a Newf for eating her cookies. It was even tagged as a “Heartwarming & Cute Moment!” But while it looked pretty realistic I figured it wasn’t real from a couple of tells. And that was before seeing that the “creator” was something called “Infinity Viral 7.”
The floodgates have truly opened for such AI slop, which isn’t surprising. Our content is being scraped and fed into the AI harvester in order to train it, but what’s even more disturbing is the way the algorithms are training us. It knows what we want to see and so it gives it to us, only in an exaggerated, more sugary form that will give us an even bigger dopamine hit and leave us clicking for more.
As for authentic cute-pet videos, I’m sorry but they’re not going to be able to compete.
To which you might say: so what? The Internet is a firehose of misinformation and we’re all just swimming in it now. But even acknowledging that I still find these animal and pet videos upsetting. Moments that are truly magical and unique, that meant something to people, are just being turned into chum that deadens us to what is natural and real. What these slop videos are doing is taking what is a healthy human response and using it to jerk us around. I find it sad, and more than sad, to read the comments on obviously fake “Heartwarming & Cute!” videos from people saying how moved they were by them. How damaging is it to them to realize that they haven’t been moved but been used?
But then, how many of those comments were written by bots? Just as AI now writes college papers and marks them too, AI makes YouTube videos and writes its own comment threads.
Of course AI has an even worse social impact when it takes the form of political slop and porn slop, but the psychological effect of the end of authentic cute cat videos might actually be something worse. And please don’t be one of those people who think you can’t be manipulated by this trash. I assure you, you can. You can and you are. We all are. Even when the videos are marked as being generated by AI we’re still clicking on them. They’re still pushing our buttons. They’re still training us, and leading us into a deeper epistemological crisis. What will happen when what’s authentic is no longer “real” enough to warm our hearts?









